As the 100th birthday of Marshall McLuhan approaches we will take time as part of our broader investigation into the future of authority to examine one of the world's foremost authorities on media and technology.
Equally controversial and misunderstood, the rise of the so called patron saint of technology is just as interesting as the ideas he shared, both shaping our understanding of media, and the impact of technology upon society.
What exactly was Marshall McLuhan trying to say decades ago that can help us understand our own present? If he were alive today what would he think of social media and the web as we know it? How has his notion of a global village framed our own experiences with glocalization (i.e. the fusion of the local and the global)? What were his influences, and who has he (not) influenced? Is the medium really the message?