While the current state of the economy has led some to wonder if we should bother defining "jobs" at all, others remain bullish on the traditional employment opportunities afforded by environmental sustainability, and the ambitions associated with colour green.
Government backing on this new frontier remain the subject of uncertainty, though. The cost of stimulus programs for clean energy businesses has been the subject of much recent political wrangling in the U.S. The recent bankruptcy of Solyndra, a solar panel manufacturer supported with $535 million in funding, is being pointed to as opponents as reason enough to drive Barack Obama out of office.
Meanwhile, efforts by Premier Dalton McGuinty to lure Samsung's solar panel plants to Ontario have become a target for his Conservative opponents in the provincial election.
The ambitions related to green tech might start with personal technology, though. Companies like Apple are increasingly being asked to step up their game with solar power — even if that's a technically tricky thing to do. But as enthusiasm for saving the planet has been eclipsed by enthusiasm for mobile devices, proponents of sustainability have to find a new hook to rouse public passion, and turn environmental gloom into hope.
Google just recently disclosed details about its energy consumption, as it increases investment in green projects and technologies, in the effort to reassure the world that all the daily clicks aren't contributing to the expiration of the planet.