"Reminder: Don't use Twitter to report crimes," noted Sgt. Tim Burrows on the @TorontoPolice feed last Sunday, accompanied by a ping to reformed gossip blogger Perez Hilton.
The social media officer cleverly referenced an incident that surely faded in the brains of anyone concerned with the MuchMusic Video Awards. Three years earlier, when Twitter was just catching on, Mr. Hilton used the service to tell police to come to his aid at the hotel where he was staying after an entourage with a member of the entourage of the Black Eyed Peas.
Perez has moved on to hosting nightclub parties put on with the hopes that other nominally famous folk will show up for a hug.
Concurrently, the Toronto Police Service launched a social media strategy and a related training program. But the emphasis has been squarely placed on putting a face on its community relations.