During his conversation at our Campaign School last month, Toronto city councillor Paul Ainslie outlined his communication strategy with his Scarborough East constituents — along with how he tries to reach out to city as a whole. Becoming chair of the Government Management Committee supplied Ainslie with further motivation to use social media to stay in contact with a wider-range of #TOpoli-watchers. As a result, he arguably emerged as the most accessible ally of Mayor Rob Ford, at least when it comes to leveraging some of the tools at his fingertips.
By contrast, Willowdale councillor David Shiner — a 15-year fixture of the downtown Clamshell whose tenure predates amalgamation — is among those local politicians who have never sought an online presence beyond their their for re-election, if at all. Shiner’s own website is now only helpful in the sense that it indicates that you are better off calling or emailing than looking there for any indication of what he does, let alone what he stands for.