For a company that vowed one year ago to reinvent the wheel of social networking, Google has generally remained an abstract force to even the most loyal users, who cooled on the idea of using G+ to share with their circles — even if enhancements suggest that the courtship is still in progress.
So, it was a surprise to learn of a YouTube Workshop being held in Toronto on Tuesday at OCAD — just one stop on a cross-Canada tour — with the promise of insights on how to go viral, reach the right audience and profit from the creation of original online videos. Could this be the beginning of more outreach in the city where its presence — at least outside of advertising sales — has been a long-distance shadow cast from Silicon Valley?
"I don't have all the answers," cautioned audience development strategist Andres Palmiter — who is neither a YouTube creator nor engineer but an erstwhile employee of producer Next New Networks, which Google bought last year. "I'm just giving you the ingredients and you make the recipe yourself."